Top Strategies for an Effective Online Community Manager in 2025
When you're responsible for building communities, it’s easy to forget that you also need a community of your own. As an online community manager, it’s important to rely on online communities as places for connection, support and growth.
Online communities help them stay updated on best practices, share ideas with others and improve their skills. In fact, when companies want to hire a community manager, they often look for candidates who are actively involved in professional networks that encourage ongoing learning.
In this article, we will discuss why online communities are important for community managers, the benefits of joining these platforms and what to consider when choosing the right one for their needs. We will also highlight some top online communities for community managers, including CMX Hub and Community Roundtable.
So, let’s dive into the world of online communities, where community managers come together to learn, connect and succeed in their roles.
What is an online community manager?
An online community manager guides and interacts with community members across online communities. They work on building meaningful relationships, promoting brand loyalty and keeping the community active and supportive. Their tasks include creating content, moderating discussions and using community management tools or community management software to track engagement rates and community analytics.
They also handle event management, organize networking opportunities and make sure the community platform is user-friendly. They also create and follow a community management strategy that aligns with the company’s goals, such as improving customer experience, boosting customer success or increasing customer retention.
Importance of online communities for community managers
Community managers hold a unique and vital position in the world of online interactions, as they act as the bridge between organizations and their respective communities. Given the dynamic nature of their role, they must remain connected with like-minded professionals to stay informed and grow within their field. Here are some key benefits community managers can gain from joining a community of their profession:
Knowledge sharing and skill development
Online communities focused on community management provide a platform where professionals can exchange insights, share experiences, and learn about new tools and best practices. This continuous learning process helps community managers stay ahead of the curve and improve their skills.
Networking opportunities
From customer support to external engagement, there is no one-size-fits-all community manager. We can all learn from each other, and online communities specifically targeted at community managers bring together peers from all kinds of industries, backgrounds, and roles. Building a strong professional network can lead to collaboration, job opportunities, and even partnerships, benefiting individuals and their organizations.
Emotional support and problem-solving
Community management can be emotionally challenging, as managers often deal with conflicts, negative feedback, and community crises. A support niche network of fellow community managers can help alleviate stress, provide emotional support, and offer tried-and-tested solutions to common problems.
Trend spotting and innovation
As part of an online community of peers and industry experts, community managers can stay up-to-date on the latest trends, emerging technologies, and innovative strategies that shape the field. This knowledge enables them to keep their communities relevant, engaging, and ahead of the competition.
Advocacy and thought leadership
Community managers can voice concerns, discuss industry-wide issues, and advocate for the value of community management as a profession on these peer-based platforms. This benefits both the individual community managers and the industry as a whole.
Finding the right community for you
Finding an online community of your own peers can make a significant difference in both your career growth and networking opportunities. This section aims to help you understand and assess various factors to consider when selecting an online community for community managers.
Networking opportunities
A good community should allow you to connect and interact with fellow community managers and professionals in the industry. It is essential to pay attention to the size and diversity of membership, as well as the types of networking events organized by the community. Joining an online community in the same region as you can be particularly important because it could lead to opportunities for in-person meetups, collaborations, or job opportunities, further strengthening your professional relationships within your local community.
Quality of discussions
Analyze the topics being discussed, the depth of the conversations, and the level of expertise among the members. A valuable community should encourage collaboration, sharing of insights, and helpful critique among its members.
Resource availability
Look for a wide variety of accessible resources. Examples could include industry news, helpful articles, guides, and webinars, which can enhance your knowledge and understanding of community management. The community should also have an archive for users to review and learn from past discussions and shared resources.
Ease of use
A user-friendly platform will make it easy for you to engage in discussions, access resources, and attend networking events without any difficulty. Evaluate the website's design, navigation, and mobile compatibility before committing to joining the community.
Top online communities for community managers
The CMX Hub
Community overview
CMX Hub is a leading online community and resource platform for community professionals, offering a comprehensive range of resources, networking opportunities, and educational content. CMX Hub aims to empower community builders and managers to excel in their roles and drive meaningful community growth.
Strengths and weaknesses
The CMX Hub is known for its high-quality content, strong networking opportunities, and diverse events. However, some users might find the Slack community challenging to navigate, as there is a lot of content available.
Key offerings
- Local events: In-person community-based events all over the world hosted by CMX Connect.
- Annual conference: First-in-class speakers and workshops at CMX Summit.
- Paid membership tier: Exclusive resources and a private online community inside CMX Pro.
- Resources: Collection of articles, case studies, podcasts, and templates for learning and growth.
- Dedicated job board: CMX Job Board contains community-focused job opportunities.
Accessibility and cost
CMX Hub offers free access to many of its resources, such as articles and the job board. For additional benefits like CMX Pro membership, there is a monthly fee. CMX Connect events and the CMX Summit may have separate costs for attendance.
FeverBee Experts Community
Community overview
FeverBee Expert Community is an online community management platform dedicated to community management professionals, providing them with resources, discussions, and opportunities for networking with their peers. Founded by Richard Millington, a renowned community strategist, FeverBee Expert Community aims to help community managers build, maintain, and grow successful online communities through knowledge sharing and support.
Strengths and weaknesses
The FeverBee Experts community is appreciated for its access to educational resources, active forum discussions, and supportive environment. However, some users may feel there is less emphasis on in-person events and conferences compared to other communities, and others might find that the community caters more to experienced professionals.
Key offerings
- Discussion forum: Active forum for engaging in conversations and sharing insights.
- Online courses: Access to courses, such as the FeverBee Strategic Community Management course.
- Webinars and workshops: Industry expert-led webinars and workshops for valuable learning opportunities.
- Resources: Articles, guides, and case studies for knowledge expansion.
- Networking opportunities: Strong focus on connection with like-minded professionals for networking and collaboration.
Accessibility and cost
FeverBee Expert Community offers free access to its discussion forums, resources, and webinars. However, some online courses, like the Strategic Community Management course, may require payment. Joining the community is relatively easy, as users can create an account with their email address or sign up using their social media platforms like LinkedIn or Google.
The Community Club
Community overview
The Community Club is an inclusive online community designed for community builders and managers across various industries. Recently restructured as an independent nonprofit organization, its mission is to connect community professionals, provide them with valuable resources, and create a supportive environment for learning and growth.
Strengths and weaknesses
Its strengths include a strong focus on inclusivity and diversity, offering a comprehensive range of resources such as articles, guides, workshops, and mentorship programs, and actively engaging members through events, discussions, and networking opportunities. However, a potential weakness of The Community Club is the lesser emphasis on industry-specific content, which may be a drawback for community managers seeking niche expertise.
Key offerings
- Community discussions: Thousands of peers from the industry who are engaging in conversations and sharing experiences.
- Events and workshops: Gain knowledge through a wide variety of industry expert-led events and workshops.
- Mentorship program: An opportunity to find a trusted partner in your growth and learning.
- Resources: Wide range of rich knowledge base including articles, guides, podcasts, and templates.
- Job board: Community-related job opportunities in multiple industries.
Accessibility and cost
The Community Club offers free access to many of its resources, discussion forums, and events. However, certain workshops, mentorship programs, or other premium features may require payment.
The Community Roundtable
The Community Roundtable is a well-established online community and resource hub for community management professionals. Founded in 2009, the community empowers community managers with research, training, and networking opportunities that help them develop their skills and drive community success.
Strengths and weaknesses
The Community Roundtable puts a strong emphasis on research and data-driven insights, a comprehensive range of resources, and access to an experienced network of community management professionals. However, some weaknesses may include paid resources and training, which could be a barrier for those with limited budgets and less focus on niche industries or specialized community management topics.
Key offerings
- Research and insights: Annual "State of Community Management" report for data-driven insights.
- Training and certification: Certification program for community management concepts.
- Webinars and events: Industry expert-led webinars and events for learning.
- Resources: Articles, case studies, guides, and toolkits for skill enhancement.
- Networking and collaboration: Opportunities for networking and collaboration among members.
Accessibility and cost
The Community Roundtable offers free access to some resources, such as articles and select webinars. However, more comprehensive resources like the Community Management Training and Certification Program may require payment. The pricing structure for membership typically costs around $1,995 per year for an individual seat. Users can join The Community Roundtable by creating an account with their email address or using their social media credentials such as LinkedIn.
The Rosie.land
Community overview
Rosie.land focuses on online community management in the tech industry. Founded by Rosie Sherry, a community builder and strategist, Rosie.land aims to provide community managers working in tech with resources, networking opportunities, and a supportive environment for creating an online community that fosters learning and growth.
Strengths and weaknesses
Strengths of Rosie.land include its niche focus on the tech industry and providing targeted content and discussions for community managers in this sector, an active and engaged community, and access to diverse resources. However, Rosie.land lacks structured training programs or certifications compared to other platforms, which could be a drawback for professionals seeking broader industry knowledge.
Key offerings
- Community discussions: Opportunity to engage in discussions, share experiences, and ask questions related to tech community management.
- Events and meetups: Virtual and in-person events for networking and learning.
- Resources: Articles, interviews, podcasts, and more to stay informed and develop skills.
- Job board: Community-related job opportunities within the tech industry.
- Newsletter: A regular curated newsletter on community management in tech.
Accessibility and cost
Rosie.land offers free access to its resources, discussion forums, and some events. Users can join the community by creating an account with their email address or using their Twitter or GitHub credentials. While many resources and discussions are freely accessible, certain events, meetups, or premium content may require payment.
Community Feelings
Community overview
Community Feelings focuses on providing a safe and supportive space for community professionals to share their experiences, challenges, and feelings related to their roles. By fostering empathy, understanding, and encouragement, Community Feelings aims to help community leaders maintain their well-being and find the support they need to navigate the complex world of community management.
Strengths and weaknesses
This community has a unique emphasis on emotional well-being and support for community managers, providing an intimate space for sharing experiences and building connections. However, it may have limited resources and professional development opportunities and may not appeal to those seeking more structured or traditional community management resources.
Key offerings
- Support group meetings: Regular support group meetings for community leaders to share experiences, challenges, and feelings in a safe environment with peers.
- Emotional support: Dedicated support to help community leaders navigate the stresses and challenges of their roles.
- Safe Space: A judgment-free zone, creating a safe space for members to openly share and find support.
Accessibility and cost
Community Feelings offers free access to its support group meetings, with no charges or fees for participation.
The Community Community
The Community Community is designed for community builders, managers, and enthusiasts to connect, share resources, and learn from one another. With a focus on fostering meaningful relationships and promoting professional growth, The Community Community offers a diverse range of content, discussions, and networking opportunities for community professionals across various industries.
Strengths and weaknesses
This platform strongly emphasizes networking and relationship-building among community professionals, providing access to various resources like articles, podcasts, and case studies. It also regularly hosts events and workshops to promote collaboration and learning. However, it may have fewer structured training programs or certifications than other community management platforms.
Key offerings
- Community discussions: An engaging space for members to participate in discussions, share their experiences, and ask questions related to community management.
- Events and workshops: Regular events and workshops, providing opportunities for members to learn from industry experts and network with other community professionals.
- Resources: Various resources, such as articles, podcasts, and case studies, to enhance their knowledge and improve their community management skills.
- Job board: community-related job opportunities across multiple industries.
- Newsletter: Curated content of the latest news, trends, and insights related to community management.
Accessibility and cost
The Community Community offers free access to many of its resources, discussion forums, and some events. Users can join the community by creating an account with their email address or signing up via their LinkedIn or Google credentials. While many resources and discussions are freely accessible, certain events, workshops, or premium content may require payment.
Community Hacked
Community Overview
Community Hacked is a collective that hosts monthly events to explore effective growth and engagement strategies for customer communities. It is created by community builders, for community builders, and brings together industry leaders and experts to discuss community-building strategies and actionable methods for community engagement and expansion.
Strengths and weaknesses
Community Hacked is a learning institution for community builders. The team is dedicated to producing high-quality educational content, including event series and a newsletter, that enriches the community management profession. They also do a great job of facilitating connections between community builders, industry leaders, and experts, creating a robust network for information exchange and collaboration.
While not necessarily a weakness, Community Hacked is a relatively new community, and they might still be working out some kinks and processes.
Key offerings
Monthly events: A forum for learning and discussion around community engagement and growth strategies. Participants in these events have the opportunity to interact with other community builders, industry leaders, and experts, making these gatherings a unique learning experience.
Newsletter: Includes actionable tips on community building, insights from past events, and previews of upcoming events directly to subscribers' inboxes
Accessibility and cost
Community Hacked is a free membership network, and community professionals from around the globe can apply on their website to join this community.
How can Bettermode help online community managers?
Bettermode serves as an all-in-one platform for community managers aiming to grow their online communities. Here's an overview of its features:
- Community engagement tools: Bettermode offers features to boost community engagement among community members, such as discussion boards, Q&A sections and groups for shared interests.
- Member directory: It offers a searchable directory where community members can find others based on skills, interests or roles.
- Customizable platform: Fully align your community with your brand using custom designs, themes, and templates. Bettermode’s Bettergram template helps build Instagram-like visual communities, while BetterX enables Twitter-style networks—both making it easy to set up and engage your community.
- Feature requests: Collect, prioritize and manage new feature ideas from your community with feature request management tools.
- Community analytics: Bettermode provides robust community analytics to track engagement rates, user activity and other metrics.
- User-friendly interface: Designed as an intuitive platform, it offers a user-friendly interface.
- Mobile compatibility: Its compatibility with mobile apps allows members to engage on any device, supporting community management on the go.
- Email marketing integration: Bettermode supports email marketing through notifications and integrates with tools like Mailchimp, enabling community managers to reach community members effectively.
- Third-party integrations: Integrates with business tools like Slack and HubSpot and Amplitude.
- Custom pricing options: For larger organizations looking to scale their communities, Bettermode offers custom pricing plans that suit their specific needs.
- Developer portal: Bettermode includes a developer portal that offers other tools and APIs for integrating custom apps and services.
Conclusion
Online communities are essential for online community managers to connect, learn and grow. Platforms like Bettermode offer tools that help manage larger communities, such as community engagement features, custom apps and resource libraries.
The intuitive user interface provides a seamless experience for members and admins, allowing you to save time while effectively building and maintaining a community altogether. Bettermode’s compatibility with the digital space enables easy access to resources and networking opportunities, enhancing the overall community experience.
If you're passionate about creating an online community, Bettermode has everything you need to succeed. Try Bettermode's free plan today!
This article was originally published on April 25th, 2023, and was updated on November 11th, 2024.
FAQs
What is an online community manager?
An online community manager is a professional responsible for building, growing and nurturing a branded online community. They stay connected with community members across the community platform, make conversations easier, provide support and make sure that the community remains active and positive.
Their role often involves creating content, managing forums or social media groups, addressing customer concerns, organizing events and analyzing community analytics to improve community engagement and overall experience.
How to manage an online community?
Follow these steps for an effective online community management:
- Set clear goals: Define your community strategy and focus on community engagement and customer success.
- Choose the right platform: Use an intuitive community platform with key community features like event management, engagement tracking and community analytics.
- Engage members: Build relationships by regularly interacting, sharing valuable content and encouraging discussions around shared interests.
- Moderate and support: Keep the community safe and positive by moderating content and offering support using community management tools.
- Organize events: Provide networking opportunities through online courses, webinars or live streaming for more engagement.
- Analyze data: Use data analytics to track engagement rates, adjust your community plan and make sure you're meeting community member needs.
What are community platforms?
Community platforms are online spaces where community members can interact, share ideas and build relationships around a shared interest. These platforms can be user-friendly or intuitive, making it easy for community members to engage.
Whether a large organization or a small branded online community are using a community platform, it helps increase brand loyalty and build stronger relationships among community members.
How can I become a community manager?
To become a community manager start by learning about community management tools and get familiar with the community management software. You can gain hands-on experience by managing or volunteering in online communities and staying updated on community building trends.
You can also take online courses to learn more about community management strategy, event and social media management and community analytics. By practicing these skills, you'll be ready to manage communities and build strong community engagement.
