IBM: A Global Learning Revolution

IBM SkillsBuild is a free online platform helping students, job seekers, and professionals gain in-demand skills in areas like cybersecurity, AI, and data analysis, boosting employability globally.

Key Components of
This Community

21% Growth
Member Retention
22 Languages
Supported

About IBM SkillsBuild and Its Challenges

IBM, a global leader in technology, launched SkillsBuild in response to the increasing demand for technical skills in a rapidly advancing workforce. Recognizing the need for accessible, high-quality education, IBM partnered with educational institutions, non-profits, and government agencies to reach a broad spectrum of learners. Despite the platform’s robust offerings, IBM faced challenges in creating a truly interactive, supportive learning community. They sought to enhance learner engagement, foster collaboration, and make learning more dynamic and enjoyable.

Challenges Before Bettermode:

  • Increasing Engagement: Needed a community space where learners could connect, collaborate, and support each other.
  • Boosting Retention: Required features to encourage regular participation and sustained interest.
  • Facilitating Skill Development: Aimed to provide real-world practice and feedback loops.
  • Expanding Global Access: Sought a scalable, multi-language platform to reach learners across different regions.

Bettermode’s Solution and Customization for IBM

To address IBM’s goals, Bettermode provided a tailored community solution, transforming IBM SkillsBuild into a hub of learning and support. Through interactive tools and a user-centered design, Bettermode enabled IBM to create a vibrant learning environment and these features made learning on SkillsBuild feel like joining a global tech club, with both peers and IBM experts ready to support every step. Key features that facilitated this transformation include:

  • Interactive Discussion Forums: Spaces for learners to ask questions, share insights, and collaborate.
  • Live Webinars and Workshops: Expert-led sessions that add depth to the learning experience.
  • Comprehensive Resource Libraries: Curated collections of guides and tutorials.
  • Peer Networks and Mentorships: Channels for collaborative projects and mutual support.
  • Direct Access to IBM Experts: Direct communication pathways for real-time feedback and guidance.

Story snapshot

IBM SkillsBuild showcases the power of a well-structured learning platform. With Bettermode’s solutions, IBM transformed online learning into a collaborative adventure, fostering engagement and success for learners worldwide.

About 

IBM

  • A global learning community that helps anyone become proficient in tech with the support of friends and experts.

Community Goals

  • Empower 30 million learners by 2030
  • Create an enjoyable learning experience
  • Connect students to real-world jobs
  • Build confidence and competency in tech

Approach

  • Developed collaborative learning spaces
  • Established global study groups
  • Connected learners with mentors
  • Infused fun into tech learning

Results

  • Enhanced learner success
  • Stronger peer connections
  • Increased job placements
  • Higher learner satisfaction
  • Improved tech skillsets

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